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From December 7, 1941, until August 1945, the personification of America’s enemy in the Pacific War was Emperor Hirohito of Japan. Public officials, military leaders and the press rarely missed an opportunity to tie Hirohito’s name to the struggle against Japan. For example, General Douglas MacArthur, speaking in March 1942 to the Australian parliament, promised the lawmakers “there can be no compromise . . . We shall die . . . in the fight to drive Emperor Hirohito’s invasion armies back out of the southwest Pacific.” War correspondents were fond of language like, “Hirohito’s invasion hordes were reported striking peak fury down the Malaya peninsula today.”
Often, Hirohito’s name was being uttered in the same breath as the other Axis leaders: “Mr. Hirohito, Mr. Hitler and Mr. Mussolini will be entirely eliminated from the picture—and that soon!” the mayor of Pittsburgh said in a speech. “Mr. Hitler and Mr. Hirohito, take notice!” the Christian Science Monitor started a story about military preparedness. “Hirohito’s invasion hordes were reported striking peak fury down the Malaya peninsula today,” the Associated Press reported.
“Blame Hitler, Hirohito and Benito! . . .Don’t blame your grocer!” was the headline on a 1942 newspaper advertisement from Heinz, explaining why tin rationing might squeeze supplies of some of the “57” varieties.
In 1944, this ad headline in the Spokane Spokesman Review offered an incentive to buying $18.75 worth of war bonds: “How’d you like to send your compliments to Hirohito on a bomb? Well, here’s your chance . . . There’s a parachute bomb that’s all yours, just waiting for your personal greetings to be added to start it on its way.”
But while that kind of rhetoric continued, by 1945 there were hints that Hirohito might not be in the same archfiend league as Hitler and Mussolini.
The government had begun to hint at a go-easy on Hirohito policy, and some columnists were beginning to warm up to it. Direct military attacks and even propaganda attacks on him were being avoided out of concern that doing so would elevate the conflict to a religious war and increase the fanaticism of the Japanese people, and because the word for unconditional surrender would ultimately have to come from the emperor’s lips.
